Alarming News from My Breakfast Cereal
As I was pouring the milk over my bowl of Life cereal this morning, I noticed that the happy cartoon cow was informing me that this milk “Tastes fresh longer.” That’s horrible news, cartoon cow. I don’t want my breakfast treat to taste fresh longer, potentially beyond its true point of freshness. When the curdles are a-brewing, let’s be really honest about it—I WANT TO KNOW. That moment when you realize that the milk has turned and have to sprint across the kitchen to spit out the Frosted Flakes is a truly horrible moment, but ultimately you spit out the contaminated Flakes and move on with your life. Tastes fresh longer? Happy cow, I don’t want to lose myself in a world of pseudo-freshness. I want to be able to have a trusting relationship with my breakfast cereal. But there's a wall there now. My trust has been shaken.
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